Privacy Policy

*This privacy policy document is subject to regular change in order to maintain compliance with GDPR and Data Protection and Data Privacy laws.

Who we are

We are SME Marketing Labs. Our website address is:

What personal data we collect and why we collect it

We only collect basic data related to visits to our website in order to improve the quality of your user experience.

If actively opting in to use our products and services via an email course, we get a better understanding how what your interests are in order to tailor our offering. Mail tracking is necessary to avail of services of a similar nature and do not require explicit permission, however we make this clear when signing up to a newsletter or email course.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

We take your data privacy seriously. Data inputted into contact forms are encrypted on our website for your data protection.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use normal industry analytics tools such as Google Analytics and other third party tools to get user feedback on what content gives our visitors the most value. It also helps us incrementally improve our websites UI layout and design which gives you a better overall user experience.

Who we share your data with

Data is not shared, save for the purposes of using proprietary third party software to process the data efficiently and in compliance with GDPR rules.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you according to GDPR law.

This does not include any data we are obliged to keep for administrative, legal, or security purposes in order to comply with GDPR or other laws.

Where we send your data

Visitor comments may be checked through an automated spam detection service using best industry practices.

Your contact information

This remains private and processed in compliance with GDPR law.

Additional information

Any ancillary contact information is also in compliance with GDPR.

How we protect your data

Via multiple layers of security with in built redundancies to mitigate any downtime.

What data breach procedures we have in place

We have a process in place to manage such an event.

What third parties we receive data from

Data analytics form social media platforms and similar third parties in order to provide a better user experience for our website users/

What automated decision making and/or profiling we do with user data

Data analytics, mail and CMS software designed to deliver to our users relevant content and services to the highest standards.

Industry regulatory disclosure requirements

We comply with all GDPR and Data protection and data privacy laws in Ireland, the EU, and other jurisdictions where practicable. We operate in Ireland and the EU only.

Get In Touch - Get Our Services

We'd love to hear more about your business needs. Contact us for more information
about how we can help you and your business with any of our products or services.