What Is Digital Marketing?

RonanJQuinn

What is digital marketing?

Digital marketing is the promotion of products, services and brands using relevant digital media channels to reach buyers and consumers. This includes websites, email, social media and more online.

Digital marketing also includes channels that don’t require the use of the internet such as SMS and MMS mobile phone campaigns which are an effective tool for restaurant takeaways.

Often food retailers get the best results from effectively aligning both their online and offline marketing efforts as consumers enjoy a more consistent user experience across all channels and mediums leading to more effective communication about what their business has to offer.

To implement a similar strategy, chat with SME Marketing Labs when it suits you.

What works best for my SME business? See below…

Social media marketing works well with food and drink brands.

Display advertising is often used by online retailers and traditional bricks and mortar stores.

Search engine marketing is heavily utilized by the hotels and hospitality industry. It is a highly competitive space which uses PPC (Pay Per Click) paid online advertising requiring a healthy budget! 

This list is most certainly not exhaustive. The trick for small and medium sized businesses and similarly sized organizations is knowing which mediums will yield the best return on investment in terms of time, money and human resources if you are an entrepreneur, SME owner, marketing manager or project team.

A key factor often missed by those looking to do it all themselves is the opportunity cost involved of going through the painstaking process of trial and error and over time and budget outlay, developing your very own Goldilocks marketing strategy, plan of action, and implementation that is just right for you and your business or organization.

 

If you want real results, you need the help and guidance of someone like SME Marketing Labs 

We’ve been there, and done that. Spend your marketing budget only on what matters. Depending on each category/ sector / industry, we can advise quickly as we know exactly what you should ignore first and focus your digital marketing budget on first to maximize results.

That campaign KPI (key performance indicator) to aim for may be a higher in person footfall, a measurable increase in leads online via your marketing channels, or overall campaign specific sales increases, depending on how you define a conversion for a specific campaign.

 

 

So what next?

You could read some more on our blog or delve once more down the rabbit hole that is digital marketing on Google or Bing search result pages, but frankly that’s only feeding your procrastination frustration. We want to help.

You don’t have all day to read up and learn about every tiny detail about the ins and out of digital marketing, UI / UX focused website design and best practice white hat SEO (Search Engine Optimization – Getting your website listed on page 1 of Google search results). That comes with years of practice, learning and real world experience which SME Marketing Labs has to offer you.

Let SME Marketing Labs take care of your website, digital marketing and SEO needs so you can focus on what you do best, serving your clients needs first.

Invest in your business and organization by hiring SME Marketing Labs to take care of your online footprint. Get an unfair advantage over your business competitors. We offer no nonsense advice and services without the fluff, slow moving, and unnecessary expense of traditional old world print ad agencies who don’t know SEO and sometimes end up hiring us to do the work for them.

BOOK AN APPOINTMENT ON A DAY AND TIME THAT SUITS YOU NOW

"Digital Marketing will account for over 75% of SME business marketing budgets over the next 3 years."
Source: Adweek

How can I use digital marketing for my business?

There are lots of strategies, methods and tools to use depending on the type of business you are managing. Knowing the right approach to take will get you there much faster and for less. You want results, so you need to hire the sort of expertise to get you there. Otherwise you risk looking blindfolded throwing darts in all directions with no real measurable targets. 

It’s easy to fall into the trap of thinking I’ll learn it myself as I go and say you’ll do all the digital marketing on weekends, but in reality it never happens! But you kind of already knew this, didn’t you?!

As you guessed, digital marketing isn’t  simply an add on to your traditional print marketing efforts. It requires real resources, deliberate practice and a clear strategy, plan and implementation process that is sustainable and scalable when the business is busy meeting client needs or in the weeds due to an unforeseen event.

Setting aside a digital marketing budget monthly or annually or per campaign will if resourced, allocated and implemented effectively give your business a healthy return on investment. It’s an always on marketing machine 24/7, 365.

Spend your marketing budget only on what matters. Depending on each category/ sector / industry, we can advise you quickly as we know exactly what areas of digital marketing you should ignore for the moment, and instead where to front load your digital marketing budget on first to maximize results and get the biggest bang for your buck!

The campaign KPI (key performance indicator) to aim for may be a higher in person footfall, a measurable increase in leads online via your marketing channels, or overall campaign specific sales increases, depending on how you define a conversion for a specific campaign.

 

 

Ready to grow your business sales?

You could read some more on our blog or delve once more down the rabbit hole that is the topic of digital marketing on Google or Bing search result pages, but frankly that’s only feeding your procrastination frustration. We want to help you instead. (we repeated this point because it’s so important!)

Realistically you don’t have all day to read up and learn about every tiny detail about the ins and out of digital marketing, UI / UX focused website design and best practice white hat SEO (Search Engine Optimization – Getting your website listed on page 1 of Google search results). That comes with years of practice, learning and real world experience which SME Marketing Labs has to offer you.

Let SME Marketing Labs take care of some or all of your website, digital marketing and SEO needs so you can focus on what you do best, serving your clients needs first. Tell us more about how we can help your business.

Invest in your business and organization by hiring SME Marketing Labs to take care of your online footprint. Get an unfair advantage over your business competitors. We offer no nonsense advice and services without the fluff, slow moving, and unnecessary expense of traditional old world print ad agencies who don’t know SEO and sometimes end up hiring us to do the work for them.

BOOK AN APPOINTMENT ON A DAY AND TIME THAT SUITS YOU NOW

What Is Digital Marketing?
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